From Cruising World…

Beneath the new exterior styling and the svelte interior décor, the latter by high-profile Nauta Design, lie more subtle changes: While revamping the product line, the builder could re-engineer its already trim production line, introducing efficiencies that allow it to offer even more boat for a still, relatively speaking, low price.

Beneteau 37: Quick on Its Feet

Lively to sail, this midsize cruiser serves up comfort at rest. A boat review from our August 2008 issue
by Jeremy McGeary

Twenty-first century technology has changed the relationships among boat buyers, boatbuilders, and boat dealers. Buyers, treating sailboats as a commodity, are comparison shopping on the Web, then, trusting the manufacturer to create a reliable product, dickering through the dealer over the color, the extras, and the price. Builders are refining their processes accordingly.

Indications of this trend are evident in the new cruising sailboats that Beneteau USA announced at the U.S. Sailboat Show in Annapolis in October 2006. Beneath the new exterior styling and the svelte interior décor, the latter by high-profile Nauta Design, lie more subtle changes: While revamping the product line, the builder could re-engineer its already trim production line, introducing efficiencies that allow it to offer even more boat for a still, relatively speaking, low price. The counterpoint is some loss of individuality between models. Belowdecks, as above, the three boats Beneteau introduced in 2007, the 43, 40, and 37, bear strong similarities; in some cases, they share components. (continued)

Read the whole article on the Cruising World website

– Cruising World Boat Review from August 2008 issue

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